Looks like Apple has updated their Switch campaign. Now that’s more like it. I’ve been “advising” the neighbor on what computer to buy their son who’s heading off for college — his first volley was “Look, here’s a Dell for only $299!” — and this is the sort of information I’d like to have handy.
In fact, if Apple’s serious about restarting the campaign, they ought to be printing this up as a brochure to distribute at Best Buy (next to the Mac minis), CompUSA, etc. They should also have a version ready to go as a multi-page ad insert for glossy magazine and Sunday supplements.
And most importantly, they should have one of those MTV-style TV ads that shows beautiful happy people plugging their iPods and their digital cameras and their camcorders into Macs — each bringing up the appropriate application — and ending with the Apple logo and the URL www.apple.com/switch. Put it in heavy rotation starting this fall; get people fired up for it by Christmas.